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Road Safety Walk

1.      BACKGROUND

1.1       The Malaysian Road Safety Council

The Malaysian Road Safety Council (MKJR) was established in back in 15 Feb 1954 when it was still known as the Federal Road Safety Council. It was formed as an NGO to advise the Member of Transport at the time on road safety matters. The council has evolved over the years and finally became the Malaysian Road Safety Council in 1963. There are also road safety councils at the state level who are members of the Malaysian Road Safety Council.

1.2       A Decade of Action For Road Safety

Every year 1.3 million people are killed in road crashes worldwide and many more are seriously injured. Road crashes are now the leading cause of death for children and young people aged between 10 and 24. This worrying trend has made road safety a significant part of the UN’s global agenda. In Nov 2009, the Russian Federation hosted the First Global Ministerial Conference on Road Safety. The conference was attended by around 70 Ministers and a high number of senior ranking officials representing Governments and NGOs.

The outcome of the conference gave hope to an improvement of road safety conditions globally as the Ministers approved the Moscow Declaration which calls for a Decade of Action for Road Safety. Under the declaration, nations agree to strengthen Governmental leadership and increase political will to improve and implement more effective road safety initiatives in order to bring down the death tolls.

In support of the call for A Decade of Action for Road Safety, MKJR would like to work with corporate sponsors to embark on a nationwide Road Safety Walk to raise awareness on road safety issues. This walk is planned to be held in early 2010 and each state in Malaysia will host the event once.

Dato’ Michelle Yeoh addressing world leaders at the First Global Ministerial Conference on Road Safety in Moscow	From left: Dato’ Sri Ong Tee Keat (Minister of Transport), Michelle, Datuk Suret Singh (DG Road Safety Dept) and David Ward (DG of FiA Foundation) supporting the call for A Decade of Action For Road Safety

1.3       Road Safety Walk

The Road Safety Walk will be coordinated and spearheaded by the State MKJR in cooperation with the State Road Safety Department. Corporate sponsors can support this programme financially or in terms of advertising, promoting, participating and conduct awareness activities during the event, thus, forming a road safety smart partnership – and answering the international call for A Decade of Action For Road Safety.

2.      Objectives

• The primary objective to hold this Road Safety Walk is to promote constant awareness about road safety to the public at large;

• It serves as a Community Based Programme by the community, for the community whereby local companies/NGOs can help support the Road Safety Walk as a mean of giving back to the community. The Road Safety Walk also provides a platform for the public to engage in a family-oriented activities and road safety advocacy;

• Other objectives are:
  • To have victims of road accidents relate their experience with the public in general, and to advise them on the importance of obeying road safety rules
  • To remind the public to continue strapping up – seatbelts, SIRIM approved helmets & holding a child’s hand when crossing the road
  • To promote Visibility Enhancement Materials (VEM) – either using approved reflective vests, VEM stickers, et cetera
  • To publicise road safety with the assistance of members of the media – providing coverage and mileage of these events

Latest Activity

Advokasi di Kedai Motor Ban Zen Melaka Pada 08 Julai 2010

Program Road Safety Walk Pasir Gudang Johor Pada 03 Julai 2010

Kempen Advokasi Di Kelab Golf Perkhidmatan Awam Pada 01 Julai 2010

Kempen Advokasi Di Kapar Klang Pada 25 Jun 2010

Road Safety Walk

Majlis Menandatangani Memorandum Persefahaman Di Antara New Hoong Fatt Holdings Bhd dan JKJR

MAJLIS PERASMIAN KEMPEN MUSIM PERAYAAN SEMPENA TAHUN BARU CINA KERJASAMA KEMENTERIAN PENGANGKUTAN MALAYSIA DAN LONPAC INSURANCE BHD

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